Large-capacity motorcycle manufacturer, Triump, has been celebrating its most successful year of trading after achieving sales of 8,128 UK bikes. Taking the top spot again in the >500cc motocycle market. The general manager of Triumph UK, Rick Cawley recently commented on the success stating, “2014 has been a hugely successful year for Triumph Motorcycles… Along with unveiling a number of new bikes, accessories and riding wear ranges, we’ve announced partnerships with The Distinguished Gentleman’s Ride, Bike Shed Motorcycle Club and Barbour International”.
Triumph was first established in 1902 and has been based in Hinckley, Leicestershire for more than two decades. Triumph builds around 53,000 bike per year and is the largest British motorcycle manufacturer with over 750 dealers worldwide. An integral part of Triumph’s philosophy is developing truly unique motorcycles; offering a combination of distinctive design, intuitive handling and performance to enjoy the perfect ride. This philosophy could be a vital part of the long term and more recent success of Triumph.
During 2014 alone, Triumph continued to maintain an 18.7% share of the UK marketplace accompanied with a host of new model launches. When compared to January 2013 and December 2013 this shows an 8% year on year increase. This therefore suggesting that nearly one in every five large capacity bikes sold across the country was a Triumph.
Triumph have continued to invest in people and processes, along with the launch of 13 new bikes across the adventure, roadster and cruiser markets. This heavy investment has led to Triumph becoming firmly placed in the minds and hearts of the British biking community. Triumph continues to embrace the latest in innovative design, style and riding technology with the release of; three new special edition Bonnevilles, a custom version of Triumphs iconic Thunderbird and an all new tiger 800 family.
During 2014 the Triumph’s classics saw the greatest increase in sales reflecting an industry trend towards easy riding and stylish machines. The Bonneville Scrambler for example has seen figures soar by more than 84% in 2014 compared with the same period in 2013. In addition sales of the off-road adventure icon, the Tiger 800XC have increased by 24% and finally the 1,200cc Explorer XC has achieved a 54% increase in sales.
Another key factor that could have contributed to the impressive growth of Triump may perhaps be the introduction of TriStar. TriStar is Triumph’s easy way to finance your motorcycle giving riders a simple and affordable way to purchase their dream bike and take to the road. This flexible Personal Contract Purchase Finance Product (PCP) purchasing programme makes investing in a new model more accessible than ever before. So when will you be purchasing your own British Motorcycle?
Looking further afield at the global figures from the Triumph group they show a 4.5% year on year increase in sales, with total unit sales raising to more than 54,000. This along with the ongoing investment in people, products and facilities highlights the long term vision of the Triumph group.